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  • A-
  • Projects
  • Advance Family Planning (AFP)
  • Advocacy, Communication and Accountability
  • Advocating Reproductive Choices (ARC)
  • Community Action for Health
  • Entertainment Education
  • Mobilising the Unreached through Boat Clinics in Assam (Phase 2)
  • Realising Commitments to Family Planning in India
  • Urban Health
  • Projects

    The Population Foundation of India

    We are national non-government organisation at the forefront of policy advocacy and research on population, health and development issues in the country. It leads advocacy efforts and works as a think tank dedicated to promoting and advocating the effective formulation and implementation of gender sensitive population, health and development policies and programmes in the country.

    The Foundation addresses population issues within the larger discourse of empowering women and men, so that they are able to take informed decisions related to their fertility, health and well-being. It works with the government, both at the national and state levels and with NGOs, in the areas of community action for health, urban health, scaling up of successful pilots and social and behaviour change communication.

    Though women, adolescents and children are PFI’s primary target groups, it sees male involvement and engagement with community leaders and institutions as an integral component of its work. PFI’s long-term goal is to reposition family planning within the women’s empowerment and human rights framework in national development and MCH policies and programmes in India.

    Advance Family Planning (AFP)

    Implementing Organisation

    Population Foundation of India with donor support from the Bill & Melinda Gates Institute for Population and Reproductive Health at the Johns Hopkins Bloomberg School of Public Health

    Geographic Focus Area

    Advocacy at the national level and focused in Bihar and Uttar Pradesh

    Project Period

    November 2012 – October 2017


    Advance Family Planning (AFP) is an advocacy initiative comprising individual family planning champions, local non-governmental organisations (NGOs) and regional health and development networks. It aims to increase financial investment and political commitment to ensure access to high quality, voluntary family planning through evidence-based advocacy. AFP will directly contribute to India achieving its commitments made at the London Family Planning Summit in 2012.


    • Budget and expense tracking for family planning in Bihar and Uttar Pradesh

    • Increase budget allocation and expenditure for family planning in the state Programme Implementation Plans (PIP)

    • Increase contraceptive choices

    • Address policy barriers to improve the family planning programme

    • Improve performance review mechanisms for family planning in the state

    Advocacy, Communication and Accountability

    Implementing Organisation:

    Population Foundation of India with donor support from the David and Lucile Packard Foundation.

    Geographic Focus Area:

    The program is being implemented in 357 villages of Bihar spread across 13 blocks in the five districts of Darbhanga, Nawada, Bhagalpur, Gaya and Patna. 

    Project Period

    August 2015 – July 2017


    The Advocacy Communication and Accountability (ACA) initiative aims to contribute in “increasing the demand for and access to quality family planning services in the state of Bihar and at the national level”. The key strategies that are being used to advance towards this long term goal are:  

    1. Addressing social norms and influencing individual behaviours by providing access to information and increasing engagement on issues around sexual and reproductive health, and entitlements.
    2. Increasing accountability through community action for health by building community capacities to monitor and provide feedback on services to health managers and policy makers and using the Interactive Voice Response System (IVRS) as a technology platform, enabling easier collection, analysis and data sharing.   
    3. Amplifying voices to ensure a facilitating/enabling policy environment through a strengthening of the Advocating Reproductive Choices (ARC) coalition both at the state and national levels. 

    Expected Outcomes:

    1. Increased knowledge leading to a changed perception on key issues around family planning and reproductive health among women and men of reproductive age, especially adolescents and youth
    2. Increased community participation enabled by technology in monitoring improved access to quality health services
    3. Enhanced engagement on family planning and reproductive health among key influencers, policy makers, the media, civil society and champions

    Advocating Reproductive Choices (ARC)

    About ARC

    ARC is a coalition of more than 170 civil society organisations, development organisations and individuals that are committed to advocating for greater attention and focus on sexual and reproductive health issues and family planning services in India. It is dedicated to supporting the efforts of the Government of India to meet its commitments to the FP2020 goals that emerged at the Family Planning Summit in London in 2012.

    ARC has State Chapters in the states of Bihar, Jharkhand, Madhya Pradesh, Rajasthan and Uttar Pradesh.


    To create an enabling environment for making a range of effective and safe methods of contraceptive options available to women and men, suitable to them individually and as a couple, during their different reproductive phases so as to improve maternal and child health.


    • Advocate for peoples’ sexual and reproductive health rights

    • Call attention to the quality of care in family planning services

    • Address the large unmet need for contraception

    • Expand contraceptive choices for the people in India

    • Make safe, effective, and quality contraceptives available to all at an affordable cost

    • Partner with policymakers, civil society, development partners and other key stakeholders to advocate for the above

    • ARC was established in 2005 with its first secretariat at the Parivar Seva Sansthan (PSS). In 2007, it moved to the Family Planning Association of India and is currently hosted by the Population Foundation of India, to where it moved in 2015.

    Community Action for Health

    The Population Foundation of India

    We are hosts the Secretariat of the Advisory Group on Community Action (AGCA). Constituted by the Ministry of Health and Family Welfare (MoHFW) in August 2005, the AGCA consists of civil society representatives with a mandate to provide guidance on the implementation of community action initiatives under the National Health Mission.

    The AGCA had guided the implementation of a pilot on community action for health in 36 districts in nine states between 2007 and 2009. The process is now being implemented in select districts across 22 states/union territories in India. With support from the MoHFW, a team based at the AGCA Secretariat provides technical assistance to the states in scaling up implementation of community action for health, which includes:

    • Building capacities of state level institutions to initiate/scale up implementation of community action for health

    • Providing inputs for the formulation of the community action component in the State NHM Programme Implementation Plans

    • Developing and adapting guidelines, tools and protocols

    • Undertaking periodic reviews of the implementation processes in the field

    • Strengthening accountability mechanisms such as grievance redressal and display of health service guarantees


    Entertainment Education


    Population Foundation of India has been working to harness the power of entertainment education to alter and transform deeply entrenched social behaviours and promote women empowerment, their health and well being.

    PFI was involved with the first few TV soap operas in India – Hum Log and Hum Raahi. PFI was also the lead agency in supporting a radio drama series, Dehleez, on youth sexuality in collaboration with the All India Radio.

    Read More

    Main Kuch Bhi Kar Sakti Hoon

    The 52 episodes of Main Kuch Bhi Kar Sakti Hoon Season One, began telecast on Doordarshan National from March 8, 2014 on weekends, and reached approximately 58 million people as per data from the Television Audience Measurement (TAM) and other surveys. The serial was ranked between the third and fifth most popular programme in its time slot. In May 2014, Doordarshan launched the serial on DD India, its international channel that telecasts to West Asia, Far East, Canada and Europe. All India Radio started broadcasting the episodes from May 2014 over 94 primary channels/local radio stations, 24 FM stations and 37 Vividh Bharati stations across the country. The serial also began telecast on DD Kendra (Bihar) from July 2014, four times a week. Buoyed by the audience response to Season One, Season Two with 78 more episodes was launched on April 4, 2015. The serial is telecast every Saturday and Sunday at 7.30 pm on DD National.

    The positive deviance approach

    The serial is based on extensive field research, and uses a positive deviance approach, which identifies positive behaviours of individuals within the community and amplifies them as though they are the norm for all to adopt.

    Mobilising the Unreached through Boat Clinics in Assam (Phase 2)

    Partner Organisation

    Centre for North East Studies and Policy Research
    (C-NES), Assam

    Population and Area

    Over 90,000 people living on islands or chars/ saporis of the Brahmaputra river in five districts of Assam (Bongaigaon, Barpeta, Morigaon, Sonitpur, Dhubri)

    Project Period

    June 2013 – May 2016


    To ensure improvement in family planning/reproductive and child health status of vulnerable populations


    • Increase awareness about reproductive health and family planning issues among eligible couples (women in the age group 15–49 years and their husbands).

    • Enable behavioural change through a need-based comprehensive communication package

    • Build sustainable capacities in interpersonal communication, including counselling skills, in delivering quality family planning services and in effective documentation

    • Improve availability of, and accessibility to, modern contraceptives for eligible couples, including services for IUD insertion, injectables and establishing effective linkages/referrals of family planning counsellors and ASHAs will be strengthened. PFI will also aid C-NES in developing films/spots on RCH and FP to facilitate behavioural changes at all levels.

    Realising Commitments to Family Planning in India

    Implementing Organisation

    Population Foundation of India with donor support from Bill and Melinda Gates Foundation

    Geographic Focus Area

    Advocacy at the national level

    Project Period

    June 2014 – June 2017


    To increase funding and support to improve policies and expand quality family planning services, including birth spacing methods, using a human rights approach and a women’s empowerment framework


    To improve the knowledge of key influencers and decision makers on family planning in India and highlighting the urgency to increase the availability of quality family planning services with an expanded basket of contraceptive choices in the country


    Parliamentarians, representatives of the Ministry of Health and Family Welfare and related departments, the media, civil society organisations and other stakeholders.

    Advocating Reproductive Choices (ARC), a coalition advocating enhanced accessibility and expansion of contraceptive choices, is engaged in increasing knowledge and dialogues on issues around family planning in the framework of human rights and women’s empowerment. PFI currently holds the National Secretariat of the ARC coalition www.arccoalition.org and intends to dialogue with the above stakeholders to ensure the realisation of India’s FP2020 commitments.

    Advocating Reproductive Choices (ARC)

    Initiated in 2005, ARC is a coalition of like-minded civil society organisations working in the field of sexual and reproductive health. Its advocacy initiatives primarily address issues related to unmet needs for contraception. ARC aims to expand contraceptive choice for the Indian population by widely promoting and making available safe and affordable, effective and high quality contraceptives in the public and private health service delivery system. The coalition also aims to reposition family planning at the national level in the context of maternal health outcomes. The four major thrust areas for ARC are: Injectables, Intrauterine Contraceptive Devices, Emergency Contraception and Non-Scalpel Vasectomy. ARC explicitly supports the Indian Government’s focus and commitment to FP2020 to expand contraceptive choices to 48 million new users and support 100 million current users.

    Urban Health

    Urban Health

    India is witnessing rapid urbanisation. Almost one-third of the Indian population now resides in urban areas (as per 2011 Census). Poor nutrition, poor access to affordable and quality healthcare, poor environmental conditions and the high prevalence of infectious diseases contribute to high maternal and child morbidity and mortality among the urban poor.

    Our efforts in urban health

    PFI had entered into a partnership with USAID India in October 2009 to start a pioneering and comprehensive Health of the Urban Poor (HUP) program. The program, which concluded in 2015, envisaged the development of a responsive, functional and sustainable urban health system that provides need-based, affordable and accessible quality healthcare and improved sanitation and hygiene to the urban poor.

    Between 2009 and 2013, the program was initiated in the states of Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh, Odisha, Rajasthan, Uttarakhand and Uttar Pradesh, and the five cities of Agra, Bhubaneswar, Delhi, Jaipur and Pune. Informed by its experience and learning, the program was then scaled up between 2013 and 2015 to 18 cities in the EAG states and two mega million cities of Kolkata and Bengaluru, for implementing the National Urban Health Mission.

    PFI continues to support the implementation of NUHM, using the learning of the HUP program as part of a consortium, led by Pricewaterhouse Coopers (PwC), to provide technical assistance to the National Urban Health Mission. The project is funded by Asian Development Bank (ADB) for a period of one year (2015-16). It helps the government put in place appropriate systems for implementation, which include a vulnerability mapping of cities, putting in place a quality assurance system for urban health facilities, and robust systems of capacity building for the managers and city service providers.